If you've been living under a rock, Taylor Swift has finally made the switch from her archetypal vague mix of country, soft-rock, folk, pop-rock and bubblegum pop. Now she's playing real bubblegum dance pop, with bouncing edm beats and carefree lyrics, like Katy Perry or Lady Gaga.
Taylor Swift's organic pop style is the main thing that drew me to her initially. The soft-verse/loud-chorus dynamic of You Belong With Me was a picturesque and spot-on reiteration of the proud tradition typified in rock music by Led Zeppelin and Nirvana. Up until very recently, all her songs boasted a rich, full, live-sounding rock band behind them with drums, bass, and many guitars. Today's indie and modern rock sounds more like U2 and Yes than it does like my favorite rock artists: countrified crooners Neil Young and Tom Petty. But Taylor's music shares many of the qualities I adored about the music I grew up on from Petty & Neil: folksy organic instrumentations, straight-forward honest lyrics about life & love, and catchy verse/chorus structure. Tom Petty actually writes more love songs than Taylor.
Pop Theory
That being said, I love dance pop very much. And I was thrilled that Taylor finally changed up her style. I love her first four records, but I'm someone who craves varity. Besides, let's face it, she's been playing the same style for at least 3 records, but the first of that ilk is still by far the best: 2009's Fearless. It was time for her to change her style, she's done all she can in the old format right now. When she comes back to organic pop in the future, it'll be fresh and she'll be better equipped to make it really awesome.
When Red came out in 2012, it was supposed to be her transformation into pop. But instead, all the songs were the same as before. A couple of them had some electronic elements thrown on top, but listen closely to I Knew You Were Trouble -- hear that rhythm guitar holding the song together? Even her forays into dance pop still sounded like she wrote them in her bedroom on an acoustic guitar. So when the first single for her 2014 album came out, and it was real, EDM-pumping dance pop, I was thrilled. I'm really glad that Taylor is capable of doing different styles of music, and I'm excited to hear what she's going to do with this one. If nothing else, this will be her best dance pop album to date (since it's her only one), and that's worth more to me than just being her second, third, or fourth best pop-rock album.
A lot of fans aren't happy about the new direction. These are people who've been growing up with Taylor and wanting her to go in a more mature direction with her music. To a Taylor fan, going from deep songs like Ronan and All Too Well, to the bubblegum pop of Shake It Off, is a step down. But as a more critical connisseur of modern pop, I think I see the hidden agenda behind the switch. Don't get me wrong -- the primary reason Taylor is moving to dance pop is so she can fulfill her prophecy as the Stallion Who Mounts the World and finally conquer all four corners of the globe. Every new record thus far has seen a huge jump in her popularity and now her style will be the most accessible of all; she's going to be bigger than Jesus. But there's another advantage to making that switch. In the long-term, Taylor may finally get the respect she deserves.
Pop Hierarchy
One thing that has always annoyed me is how bubblegum dance-pop artists like Lady Gaga are touted as 'legitimate pop artisans' whereas Taylor Swift, who writes much more of her own music, plays much more of her own instrumentations, and writes equally-if-not-more complex lyrics, has roundly been written-off as a children's fad by the mainstream pop press. Even when they're praising her business ingenuity or inescapable popularity, it's done with an implied asterisk of "she's popular because little kids like her." Obviously, all branches of Top 40 have a huge youth audience. But there's an understanding that EDM, R&B-tinged artists like Gaga, Bruno Mars or Rihanna skew more into the teens, 20s, and adult contemporary audiences, while Taylor is placed closer to the children's market with the likes of Jonas Brothers and Justin Bieber.
As time has gone on, and Taylor's enduring popularity has proven steadfast, pop critics have slowly warmed up to her charms. Even so, she doesn't get credit for playing organic music like Adele, and she still doesn't get credit for crafting her style like Gaga. Presumably this is because Taylor comes from a country background. Will switching to pop change her perception? Yes, but not that much. She's still being touted as an extra-fluffy form of bubblegum. Thus far she's not winning over critics merely by matching beats with Gaga and Britney.
The real secret comes in when Taylor inevitably makes her switch back to a more acoustic, more organic, more live-band style. This may not come for many years. She has to go on her Napoleonic reign of conquest first. It could be five, ten, twenty years until she abandons bubblegum. But it is utterly, incontrovertibly, incorruptibly inevitable that eventually Taylor will go back to writing songs on acoustic guitar in her bedroom, like has been so instrumental to her throughout most of her life. When she's getting older, you can absolutely guarantee that Taylor will have a home studio and she'll take her guitar in their to pen lush, introspective records about life and the autumn of youth.
New Beginning
